The global market for halal products is US$560 billion (RM2.12 trillion) a year.
The concept of halal -- meaning "permissible" in Arabic -- has traditionally been applied to food. Other goods and services can also be certified halal, including cosmetics, clothing, pharmaceuticals, financial services and even tour packages.
Malaysia has been globally recognised as the world’s halal food hub, despite its cosmopolitan, multi-religious nature. Malaysia has been aggressively marketing itself as a global centre for the manufacture and export of halal products, in line with its moderate version of Islam that emphasises economic and scientific progress.
Foreign Muslims are attracted to Malaysia not only by the beautiful scenery and the prevailing peace, but also by the halal culinary delights commonplace in the country. Between 1999 and 2003, tourists from Muslim Middle East countries to Malaysia rose from about 20,000 to more than 800,000. And this number is increasing.
The certification of halal food has been conducted throughout the country since 1982 by the Department of Islamic Development of Malaysia (JAKIM). The Codex Alimentarius Commission, which is responsible, under the United Nations,for regulations of food preparation globally, has cited Malaysia as the best example in the world in terms of justification of halal food. The Malaysian model has been regarded as the role model for the development of world halal food industries.
The certification of halal food has been conducted throughout the country since 1982 by the Department of Islamic Development of Malaysia (JAKIM). The Codex Alimentarius Commission, which is responsible, under the United Nations,for regulations of food preparation globally, has cited Malaysia as the best example in the world in terms of justification of halal food. The Malaysian model has been regarded as the role model for the development of world halal food industries. According to MITI, quoting sources from the International Market Bureau Canada, the total world Muslim population is estimated to be 1.8 billion, and based on the estimated expenditure per capita for food of US$0.85 (RM3.23) a day, it is estimated that the market for halal products is US$560 billion (RM2.12trillion) a year.
In Malaysia, 60 percent of the population are Muslims and if one were to estimate the per capita expenditure for food as RM1 a day, then thedemand for halal products is more than RM5 billion a year. From 1995 to June 2003, the Malaysian Industrial DevelopmentAuthority (MIDA) had issued licences to 424 food manufacturing companies with a total investment of RM5.9 billion.
Determining the “halalness” of a product goes beyond ensuring that food is pork-free. Carnivorous animals, amphibians (frogs and mangrove crabs) and all insects except grasshoppers are not halal. Intoxicants in any form are also off-limits. Meat from permissible animals such as poultry and cattle must be slaughtered inaccordance with Islamic rites to render them halal. Halal food also adheres to stringent standards in hygiene and sanitation, and must not be harmful to health. Halal food certification refers to the examination of food processes, from the preparation, slaughtering, ingredients used, cleaning, handling and processing, right down to transportation and distribution.
The concept of halal food is truly from the farm to the table, and must be nutritious and prepared from permissible ingredients in a clean and hygienic manner Contamination from najis (filth as defined by Islamic law) or haram (prohibited)elements also renders food non-halal. Sticky areas include ingredients, genetically modified food and utensils used in processing. Cod liver oil may be halal, but the oil might be contained in a bovine gelatin capsule produced from cows that havenot been slaughtered in line with Islamic rites, making the supplement non-halal. Cows might be halal animals, but splice their genes with porcine DNA, and theresult is a haram hybrid. Another example is that, innocuous items like biscuits might list only halal ingredients such as flour, butter and sugar, but the egg-yolk glaze might be applied with a brush made from pig bristles, making the biscuits non-halal. Logistics and packaging are vital too. Non-halal and halal goods must also be kept separately in the storage or during transportation and distribution in order to prevent contamination.
Since Malaysia is serious to position itself to be the halal food hub center in the Asian region and is the pioneer in the globalisation of Halal certification, the relevant authorities should implement strictker rules and regulations.
Government authorities such as JAKIM, JAIS, SIRIM and MOH will help investors in obtaining global Halal Status and also boost the implementation of Hazard Analysis and Critical Control Points (HACCP), Good Manufacturing Practices (GMP), Veterinary Inspection NO and ISO.
As a pioneer in promoting halal food globally, Malaysia’s locally developed halal certification serves as an example for other nations and has been commended by the United Nations as a model system. Currently, halal products certified in Malaysia run the gamut from processed chicken and beef products to ice cream, chocolate and food supplements. This is in line with the nation’s aim of being the regional hub for halal food products.
Opportunities :- The Government of Malaysia through the Ministry of Agriculture and the Department of Veterinary Services has identified a few potential places to be formulated and developed as Halal Food Industrial Zones. These places are: - Pulau Indah in Selangor - Pedas Halal Park in Negeri Sembilan - Serkam Pantai in Melaka - Paya Pahlawan in Kedah - Pantai Remis in Perak - Gambang in Pahang
Food production needs to diversify to strengthen the up and coming halal food hubs. Industries keen on going big scale in food production should look at the endless possibilities of value added products, but should not confine itself to food of their ethnic origins only, but must broaden their horizons to food from other cultures. Malaysia is not competitive to sell raw material but it has the elements to be a trading nation. What Malaysia can do, is to bring in raw material, turn them into halal value added products, and sell them to the global market. This is where halal hubs play its role.
Food production needs to diversify to strengthen the up and coming halal food hubs. Industries keen on going big scale in food production should look at the endless possibilities of value added products, but should not confine itself to food of their ethnic origins only, but must broaden their horizons to food from other cultures. Malaysia is not competitive to sell raw material but it has the elements to be a trading nation. What Malaysia can do, is to bring in raw material, turn them into halal value added products, and sell them to the global market. This is where halal hubs play its role.
Halal hub means export capable. Therefore the halal hub and the food production sector should complement each other. Under the Ninth Malaysia Plan and Third National Agriculture Policy, the Agriculture and Agro-based Industries Ministry wants to transform Malaysia into a net food exporter by 2010. And the country seems to be on the right track.
Malaysia has been widely recognised for its excellent halal standards, which is further strengthened by the Islamic Development Department of Malaysia’s (JAKIM) halal certification.
“[Our halal certification] is widely, in fact, internationally recognised,” its department’s director general Datuk Mustafa Abdul Rahman says.
The United Nations has also recognised Malaysia as the best example in producing halal food products.
In 1993, JAKIM was awarded the leader in halal certification by IFANCA and in 2004 the same award was given by the Islamic Food Council of Europe. In August 2004, JAKIM, with the Standards Department Malaysia launched the Malaysian Halal Standard MS 1500:2004, being the first halal standard in the world developed based on international standards.
Many countries - be they Islamic or non-Islamic - want to be the number one player of the world's halal industries. Malaysia is one of them. International halal industry players acknowledge Malaysia’s competitive edges: it has been recognised as an Islamic country; has raw materials, supporting infrastructure as well as state-of-the-art processing technology; internationally-approved JAKIM's halal certification and a strong backup and blessing from the government.
There is no stopping Malaysia from reaching its goals.
